This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Promising Start
Campaign Mom Love and Dad Love is ...
There is no love as strong as that of a parent for a child. And everything you do for your baby or child comes from that love. Things that are obvious, like cuddling every day. But also things that are not easy, like discussing your financial or relationship worries. So that you can get help and experience less stress, which is good for your child. You do it out of mommy love and daddy love. That is the theme of the campaign.
Online toolkit
For this campaign, posters, videos and experience stories have been developed as communication tools. These tools are intended for local coalitions and professionals to ensure that the threshold for discussing the concerns of (future) parents in vulnerable situations is lowered.
View the online toolkit with communication tools or go to the YouTube channel
Order communication materials
As a local coalition and professional, you can order the posters and flyers that we make available in the toolkit via a webshop. This way, you can distribute the posters and flyers within your region and hang them in the consultation room. Please note: To order the communication materials, it is important that you create an account via the link ‘Create a new account’ and provide your email address and address. After creating an account, you can log in with your email address and password and order the materials.
At the table with Paul Blokhuis – In conversation about Promising Start
In this interview, State Secretary Paul Blokhuis talks in the first part of ‘At the table with – in conversation about Promising Start’ about his involvement, the progress and safeguarding of Promising Start and about the campaign.